Schema Markup Generator
Pick a schema type, fill in a simple form and get valid JSON-LD structured data — ready to paste into your page to qualify for Google rich results.
Generated in your browser — your details are never sent to our server.
How to use the Schema Markup Generator
Choose a type
Organization, Local Business, Article, FAQ, Product, Breadcrumb or Person.
Fill in the form
Add your details — the JSON-LD code updates as you type.
Copy & test
Copy the code into your page and test it with Google’s Rich Results Test.
Why use our Schema Markup Generator?
7 schema types
The most useful types for businesses, blogs and online stores.
Rich results
FAQ, product, article and business schema can earn stars, prices and more in Google.
Valid JSON-LD
Clean code in Google’s recommended JSON-LD format.
Repeatable fields
Add unlimited FAQ questions, breadcrumb items and social profiles.
One-click testing
Open Google’s Rich Results Test and the Schema.org validator.
Auto-saved
Your work is saved in your browser for each type.
Frequently asked questions
Everything you need to know about the Schema Markup Generator.
Back to the toolWhat is schema markup?
Schema markup (structured data) is code that describes your page to search engines in a standard format from Schema.org. It helps Google understand your content and can make your result stand out with rich results.
Where do I put the JSON-LD code?
Paste the <script type="application/ld+json"> block into the <head> or <body> of the page it describes. In WordPress you can use a header/footer code plugin.
Does schema improve rankings?
Schema is not a direct ranking factor, but rich results (stars, FAQs, prices) make your listing bigger and more attractive, which often increases clicks.
Which schema type should I use?
Use Organization or Local Business on your home page, Article on blog posts, Product on product pages, FAQ on pages with questions and answers, and Breadcrumb on all inner pages.
How do I test my schema?
Click “Rich Results Test”, paste the code and Google will show which rich results the page qualifies for and any errors.
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